When the team behind a long-established Northeast Florida optometry practice decided to open a second location, the goal was bigger than simply adding another...
A reception area is often a patient’s first glimpse of a practice’s personality.
Comfortable seating, beverage bars and warm finishes can make waiting a little...
Great practice design isn't always about sweeping architectural features or dramatic renovations.
Sometimes, it's the thoughtful details—a custom mural, a cozy coffee bar or a...
Great design has the power to turn a routine visit into a calming, elevated experience.
In this curated look back, we revisit four eyecare practices...
Practice ownership doesn't have to be your first career move.
Meet four ODs who spent time as associates before opening their own practices and creating...
Alelujah Ramirez, OD, FAAO, opened Iris Eye Care in Houston, Texas with deliberate intention: to create a practice that feels “very warm, welcoming and...
When Maysoon Salem, OD, opened Eyeluxe Eyecare in Wayne, New Jersey, in September 2025, one detail at the grand opening held especially deep meaning:...