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Sherianne James: Leveraging Marketing Expertise to Grow Your Eye Care Business

In this episode, Sherianne James, Chief Marketing Officer and Senior Vice President of Customer Engagement at Essilor of America discusses how Essilor uses insights into consumer habits to help raise awareness about the benefits of premium progressive lens technology and drive patient traffic into eye care professionals' practices.

Supplement In-office Education Where Patients Want It: Online and Through Social...

Alisa Khan, OD, graduated from University of Waterloo School of Optometry and went straight into teaching.
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