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From Burnout to Balance: One OD’s Journey Back to Corporate Optometry

When Tonya Tira, OD, FAAO, was at the Illinois College of Optometry, she was so focused on her studies that she didn’t have a...

Doctor Uses Maternity Leave to Plan Her Dry Eye Protocol 

Babies don’t plan their arrival around their mother’s schedule. Kiranjeet Sran, OD, of Lumos Eyecare in Bridgewater, New Jersey, learned that when her little...

New Contact Lens Institute™ Research Identifies Key Behaviors for Retaining New...

 Several straightforward, high-return actions by eye care practices have the potential to increase retention rates among new contact lens wearers, according to consumer data...

A Focus on Low Vision Services

Low vision is a growing concern, especially as the population ages and conditions like age-related macular degeneration (AMD) become more prevalent. Many patients struggle...

It’s Back-to-School Season: Practices Designed With Kids in Mind

It's back-to-school season! Check out these practices designed for pediatric patients. Stephanie Lyons, OD, owns Lyons Family Eye Care in Chicago, Illinois. She created a...

Poll Shows Strong Interest in Learning More About Low Vision Services

While fewer than half of the respondents to a recent Pop-up Poll provide low vision services, those who do are quite passionate about it....

A 20-Year Business Partnership: Evolving Eye Care with ABB Optical Group

For nearly 20 years, Mitra Madison, OD, has been on a journey with ABB Optical Group in some form. The practice started as Dr....

Mattel to Make 80% of Games Colorblind Accessible by End of...

Mattel, Inc. is enhancing inclusivity by ensuring 80% of its global games portfolio, including UNO, Dos, Blokus, Phase 10, Skip-Bo and Ker Plunk, will...

Dry Eye Month Inspirations

July is Dry Eye Awareness Month. Get inspired by these practices that make dry eye the main event. Crystal Brimer, OD, FAAO, created the Dry...

AI-powered Programs Can Bring Smarter Workflow to Practice

Optometrists are sitting on a goldmine of patient data, says Brianna Rhue, OD, FAAO, FSLS, co-founder of Dr. Contact Lens. Eye care professionals can...
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