Tag: expansion
Local Charm at Electric City Eyes
Audra Sexton, OD, always envisioned pursuing her own private practice. Three years ago, she began exploring her options after spending four years in a...
From Optometrist to Operational Director at Walmart
Sarah Frye Heywood, OD, has dedicated 28 years to the optical field, with 14 of those years spent at Walmart. Her journey began in...
Fashion Meets Function During OC Fashion Week
Two years ago, Nikki Iravani, OD, opened her second location of eyeXam as a high-end office with a clear vision: to elevate optometry. The...
OD Finds Career Stability, Flexible Hours at Walmart
Sontkileo Brown, OD, knew from a young age that she wanted to be an optometrist. Now, as the owner of Brown Eye Care, an...
Guiding the Future: Doctor’s Transition Plan Begins to Take Shape
When Lori Blackmer, OD, graduated from Southern College of Optometry in 1987, women made up just 15% of her class. At the time, the...
Research Shows Purchase Factors Drive Online Contact Lens Searches
New research from the Contact Lens Institute (CLI) indicates that purchase factors are the primary driver of consumer online contact lens-related searches in the U.S. and...
What’s Next for You in 2025?
It's that time of year! Whether you formalize them as goals or resolutions or keep them as thoughts—where do you hope to improve your...
Capitol Optometry Grows: New Office and Advanced Care
Nichole R. Moos, OD, says the opportunity to become a practice owner fell into her lap in January 2019. Tiffany Lu, OD, a friend...
Morfoot Family Eye Care: Building a Community-Focused Practice
In March 2023, Charlene Morfoot, OD, opened Morfoot Family Eye Care in Huntley, Illinois. After earning her degree from the Illinois College of Optometry...
New Contact Lens Institute™ Research Identifies Key Behaviors for Retaining New...
Several straightforward, high-return actions by eye care practices have the potential to increase retention rates among new contact lens wearers, according to consumer data...
