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Gear Up, Shades On for National Sunglasses Day, June 27

National Sunglasses Day is Thursday, June 27. This annual event established by The Vision Council aims to raise awareness about the significance of wearing sunglasses...

Poll Respondents Say Explaining Value of Buying In-house to Patients is...

There's no shortage of online and retail options for patients looking for more convenient and affordable ways to get their eyeglasses and contact lenses....

Vontélle Brings Diverse Eyewear to National Shelves with Official Frame Collection...

National Vision, Inc. announced its collaboration with women and Black-owned eyewear company, Vontélle Eyewear, on an exclusive frame collection celebrating Black History Month. The limited-edition Official...

The Vision Council Estimates U.S. Optical Industry at $65.6 Billion in...

Using modern research infrastructure, updated data sources, advanced analytics and a refined methodology, the Market inSights 2023 report estimates that the optical market is...

Starting Fresh With a Specific Vision

Since the time Jennifer Stewart, OD, sold her practice in 2022, she’s been deeply immersed in other facets of optometry. She became the professional...

2023 Women In Optometry Gift Guide

NOTE: Check back for new vendors and specials exclusively for WO readers! A few years ago, the team at Women In Optometry (WO) started hearing...

2023 Women In Optometry Gift Guide: Eyewear

EYEWEAR Women In Optometry is excited to share its fifth annual gift guide, a celebration of a unique group of creative women. Find one-of-a-kind gift...

Weather Forecast: Sunnies on June 27

The Vision Council is proud to celebrate National Sunglasses Day on June 27 and highlight the importance of wearing UV-protective eyewear all year long. "Sunglasses...

Frame Boards: Who Decides What Goes?

A five-question poll about frame board decisions. More responses from readers like you = more accurate biweekly reports from WO. Loading…   Check out Dr. Schneider's office and...

Luxury Eyecare Office and Store Brings Neuro Optometry Specialty to Chicagoland

Eversee Boutique Eyecare opened in late 2022 in Winnetka, Illinois, to support the area with a high-quality medical practice and retail offering. Dan Myers,...
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