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Poll Respondents Say Explaining Value of Buying In-house to Patients is...

There's no shortage of online and retail options for patients looking for more convenient and affordable ways to get their eyeglasses and contact lenses....

CFDA Eyewear Designers Launch 2024 Pride Collection

In honor of Pride Month in June, seven CFDA eyewear brands are uniting to launch the third annual edCFDA Pride Eyewear Initiative. The designers...

Edgy Fashion By Nicole Miller

Nicole Miller’s iconic eyewear collections introduce a glamourous, ageless and edgy twist to the everyday frame. Nicole’s goal is to create products that allow...

Maximize What Your Opticians Bring to the Practice

Opticians bring a specialized set of skills to an eye care practice, says Carissa Dunphy, ABOC, founder of opticiannow.com and a marketing specialist at...

Frame-Buying: ODs Like to Know What’s in the Optical

Even if ODs have delegated frame-buying to optical staff, many like to be part of the selection process. According to a recent Women in...

Luxury Eyecare Office and Store Brings Neuro Optometry Specialty to Chicagoland

Eversee Boutique Eyecare opened in late 2022 in Winnetka, Illinois, to support the area with a high-quality medical practice and retail offering. Dan Myers,...

Vera Bradley, Life is Good Introduce Summer Styles

The June lineup of new frames from The McGee Group matches the optimism and freedom that accompanies an American summer. Vera Bradley is one of...

Sights Turn to Summer With Three New Releases from The McGee...

The McGee Group announced the release of its May lineup of eyewear, featuring Badgley Mischka, Trina Turk and Jenny Lynn Eyewear. These well-known lifestyle...

Popular, Fashionable Brands Lead the Way in Newest Round of Releases...

The McGee Group announced the release of a new lineup of eyewear from several respected and trusted brands, including Vera Bradley, Life is Good,...

Helping Eye Care Consumers “Buy Local”

Natasha Vora, CEO of twelve84, champions a “Buy Local” approach for optical dispensaries that will help keep them more competitive in today’s market. Vora...
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