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What’s Next for You in 2025?

It's that time of year! Whether you formalize them as goals or resolutions or keep them as thoughts—where do you hope to improve your...

Women’s Leadership Conference Speakers Share How They Unleash Their Inner Leader

After leadership coach Ellen Steinlein's keynote at the 2024 Women's Leadership Conference, three female ODs shared how they tapped into their inner leader. DR. JADE...

Are You Making Your Patients Jump Through Hoops?

Editor’s note: This article was excerpted from Erin O’Malley’s e-newsletter. O’Malley was the 2023 Women’s Leadership Conference keynote speaker in New Orleans, Louisiana. Learn more and sign...

Podcast: Make Eyelid Hygiene Easy

Patients are going to buy their eyelid cleansers and skin care products anyway, says Cheryl Chapman, OD, FIAOMC, FAAO, Dipl ABO, of Gretna Vision...

In New Practices, Patients Want to See New Technologies

There’s a conversation that Keri Dennis, OD, no longer has with most patients. She isn’t put on the spot to make a judgment whether...

From Burnout to Balance: One OD’s Journey Back to Corporate Optometry

When Tonya Tira, OD, FAAO, was at the Illinois College of Optometry, she was so focused on her studies that she didn’t have a...

Doctor Uses Maternity Leave to Plan Her Dry Eye Protocol 

Babies don’t plan their arrival around their mother’s schedule. Kiranjeet Sran, OD, of Lumos Eyecare in Bridgewater, New Jersey, learned that when her little...

New Contact Lens Institute™ Research Identifies Key Behaviors for Retaining New...

 Several straightforward, high-return actions by eye care practices have the potential to increase retention rates among new contact lens wearers, according to consumer data...

It’s Back-to-School Season: Practices Designed With Kids in Mind

It's back-to-school season! Check out these practices designed for pediatric patients. Stephanie Lyons, OD, owns Lyons Family Eye Care in Chicago, Illinois. She created a...

Poll Shows Strong Interest in Learning More About Low Vision Services

While fewer than half of the respondents to a recent Pop-up Poll provide low vision services, those who do are quite passionate about it....
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