Tag: ideas
Creative Arts Community Adds Vibrant Style to New Practice
When the OD/MD practice where Amanda Geary, OD, had spent eight fulfilling years co-managing medical patients sold, she heard the calling to look for...
Oasis Optometry: Ownership, Together
Childhood experiences at the optometrist’s office left lasting impressions on Patricia Le, OD, and her sister Stephanie Asis, OD. When it came time to...
Scaling Dry Eye Services Into a Standalone Specialty
Janelle Davison, OD, of Smyrna, Georgia, had a dilemma. She had begun offering more dry eye services in her practice, Brilliant Eyes Vision...
Cold Start Brings Boutique Eye Care Experience to Mountain Town
For Hallina Portner, OD, the mountains have always been home. She was born in Colorado Springs, Colorado, at 6,000 feet above sea level and...
AI and Optometry: Are You Adapting?
WO is looking for insights on how engaged eye care professionals are with AI in their personal and professional lives.
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New, Larger Location Prompts Phase of New Growth
When Jessica Yannelli, OD, looked for a home for Precision Eye Care, her new cold start practice 10 years ago, location and affordability were at the...
Guest Editorial: New Contact Lens Organization Case Study
Guest editorial by Elizabeth Hunt, Owner of OptoOrg LLC
In talking with optometrists, it came to my attention that there was a great desire for...
Beacon Optometry: Beachy Eye Care in SoCal
Anika Ramolia, OD, spent more than a decade working for corporate and private ODs. But two years ago, a health scare and a strong...
Does Your Office Have a Footwear Dress Code?
Dress code for shoes? Spring has officially arrived, and most of us are saying so long to the winter boots. But what's appropriate footwear...
See Easy Eyecare: A Speakeasy Space
Just off the northeast coast of Florida sits Amelia Island, a chunk of land 13 miles long (about the length of Manhattan) and 4...