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Navesink Eye: A Mix of Old and New

Denise Balacich, OD, just celebrated the one-year anniversary of her practice, Navesink Eye. After having her third baby in November 2021, she and her...

OD’s Office Expands So Quickly, She Cut off the Safety Net

Barb Horn, OD, saw practice growth faster than she could have imagined after she opened on July 1, 2021, in Myrtle Beach, South Carolina. As...

From Pancakes to Practice Ownership

Who knew that pancakes could lead to private practice ownership? That was the case for Jennifer Kim, OD, who says that when her daughter...

Sphere Optometry: A Scandinavian-inspired Space

Danielle Gordon, OD, knows that visiting the eye doctor can be stressful for some patients, especially children and the elderly. She sees both often...

Desert Vibes in the City: Bridges Eye Care

Wilzen Lingad, OD, moved from her home country of Switzerland to New York City on her own at age 19. She worked her way...

Career Choice Comes Into Focus in New Practice

Gaithri Ramanathan, OD, FAAO, didn’t leave school with the intention of starting her career in her own boutique practice. Indeed, she says she never...

A Dry Eye Spa That Sparkles

Abby Jakob, OD, has always had a goal to be the best she could be. She worked hard to expand her network during her...

Brand Your Business

In November 2022, Nikki Iravani, OD, opened a second location of her practice eyeXam in Newport Beach, California—400 miles away from her first office...

Music in the Office Is a Must, Say WO Readers

There’s music in the air – for most of you. Nearly all respondents to a recent Women In Optometry Pop-up Poll said that music in...

A Minimalist Modern Practice with Room for the Kids

Manveen Bedi, OD, FAAO, FSLS, worked as an associate for almost three years prior to starting her own private practice in Mississauga, Ontario, Canada....
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