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When Time Is of the Essence: Fast Action on Practice Decisions

In each of these practice design stories, ODs had to take some fast action to make their dreams come true. Unexpected Ending Gives Rise To...

Loan Difficulties Set Back Practice Opening Date

Jennifer Law, OD, and Kim Vu, OD, both attended the University of Houston College of Optometry, but they didn’t meet each other until a...

OD Tackles Inspection Hurdles and COVID Delays to Open Private Practice

Celesta Ferreira, OD, was raised by hardworking, entrepreneurial parents, who taught her at a young age about management quirks and realities. Not surprisingly, her...

From Zero to One

Azzrah Thobani, OD, worked in a variety of environments from an OD/MD office to a LensCrafters location in New York. Her experience in a...

Seizing the Right Opportunity

Jocelyn Leung, OD, envisioned opening her own practice when she was a student at the University of Waterloo. When she was ready to go...

Designing the Practice of Her Dreams

In the late summer of 2019, Keylee Brown, OD, opened Key Optique, an online business that offers curated eye-inspired jewelry. What she didn’t know...

Married to Each Other – and the Practice

How do you spend Valentine’s Day? WO is featuring four ODs who work with their significant other. That's taking the "for richer, for poorer"...

Lessons Learned: Second Time Through Opening a Practice Was Easier

Kristin O’Brien, OD, is no stranger to starting a practice; she did it once in Denver, Colorado, just after graduating. Afterward, Dr. O’Brien worked...

Here’s to New Beginnings

Mina Chen, OD, was enjoying a date night stroll down the streets of Petaluma with her husband, Ian, when she unexpectedly fell in love...

Ten Most-read Practice Design Stories in 2021

Hooray, we're approaching the holidays! Following last year, Women In Optometry is looking back on our most-read practice design stories of the year. Cold-start Practice...
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