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When Time Is of the Essence: Fast Action on Practice Decisions

In each of these practice design stories, ODs had to take some fast action to make their dreams come true. Unexpected Ending Gives Rise To...

Married to Each Other – and the Practice

How do you spend Valentine’s Day? WO is featuring four ODs who work with their significant other. That's taking the "for richer, for poorer"...

Back-to-school Checklist: A Visit to the OD

Share your back-to-school displays and promotions with us so we can help you inspire others. Email mbijlefeld@jobson.com here. August is the month to say farewell...

Look on the Bright Side

When you arrive at Wentz + Woodrich Eyecare in Lubbock, Texas, you can’t miss the floor-to-ceiling moss green wall decked with illuminated script reading: See the Bright Side.
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