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6 Most Common Lighting Mistakes ODs Make in Their Offices

By Andrew Fader, Eye Designs, LLC Originally published in Review of Optometric Business The eyecare industry is in the business of helping people see better. Yet,...

A Cup of Coffee with New Eyewear on the Side

The Nutty Doctor. A Pink Eye. A Red Eye. The Blurry Eye. The 20/20. These are all specialty coffee drinks named after eye conditions,...

Practice Design: Home Away From Home

In one year, plus a practice design consultant and Pinterest board later, Ashley Zak Kimble, OD, turned a “gray shell with dirt for a...

Building a Community Business

After her 2016 graduation from Southern College of Optometry, Katie Bond, OD, held a sublease with Target Optical and was on a path to...

Make a Statement with Stylish Lighting

The lighting in your space can quickly set the mood of your office environment, leaving a welcoming impression on browsing patients and customers and allowing eyewear colors to pop on their displays and during the try-on experience, as well.
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