Tag: marketing
Business Growth With Clinical Freedom
For many independent optometrists, the path to practice ownership is driven by a desire to provide the best clinical care on their own terms....
How AI Benefits an Eyecare Practice
Artificial intelligence (AI) is no longer a futuristic concept reserved for large practices or tech‑forward organizations — independent eyecare practices are finding practical, everyday...
New Version of Dry Eye Wheel Announced
The World Council of Optometry (WCO) and Alcon have released a new version of the WCO Alcon Dry Eye Wheel, updated with the latest recommendations...
Three Organizations Unite for National Sunglasses Day 2026
The Vision Council Foundation, AccuWeather® and The Skin Cancer Foundation are collaborating in advance of National Sunglasses Day, celebrated each year on June 27.
For the first time, these...
How One OD Built a Myopia Management Practice That Actually Scales
Since its opening more than a decade ago, Premier Vision of Dallas has grown from a one-doctor, one-employee practice into a thriving business with...
Removing the Intimidation Factor From Myopia Management
Myopia management is essential. Clinical research continues to evolve, treatment options have expanded and professionals are increasingly aware that progressive myopia carries long-term risks....
Barti Expands AI Suite with Two New Products
Barti, the first AI-powered operating system built exclusively for independent eye care, was selected to participate in Vision Expo’s inaugural Call for NEW. The...
Technology Supports the Sustainability of Practices and the Profession
This article is an excerpt from the Closing the Gaps report.
Masoud Nafey, OD, MBA, FAAO, argues that access to eye care is more than...
Treehouse Eyes Launches New Programs to Help ODs Expand Myopia Management
Treehouse Eyes, the leading provider of myopia management services, has launched new programs to help optometrists more easily integrate and grow myopia management services....
Grow Social Media, Retain Work-Life Balance
Getting parents in the door takes more than flyers — it takes content that makes them stop scrolling and start booking. Parents often call...
