Tag: marketing
Building a Thriving Practice: The Power of the Right Advice
When Natacha Louis-Charles, OD, took over an 11-year-old optometry practice, she founded Family Eyecare of Orange, in Orange, Connecticut, a decade ago, she found...
From Clicks to Patients: 5 Optometry Websites That Attract, Convert and...
In today’s digital-first world, a good-looking website isn’t enough. Your site needs to attract the right visitors, communicate your value in seconds and turn...
Own It and Grow It
For many women in private practice, success looks like a full schedule. For Beth Seidman, OD, of Eyecare Center of Ken Caryl in Littleton,...
3-Pack Resource Bundle for Independent Practice Growth
Discover a Resource Center Built Around How You Actually Lead
No two practice owners approach leadership the same way. That’s why Optometry Marketing Services 2025...
Optometry Marketing Services is a Google Partner
Optometry Marketing Services (OMS) announced its recent achievement of Google Partner. This significant milestone showcases the company’s commitment to delivering top-of-the-line digital marketing strategies...
What’s the Difference Between Retailing and Marketing?
In this two-part WO Voices podcast, Liza Amlani, principal and founder of Retail Strategy Group, says that there is an opportunity for in both...
Raves and Rants: Online Reviews Have Become Essential
According to Forbes, 60% of consumers check reviews of the businesses they visit before ever stopping in. These reviews even persuade some shoppers to visit--...
Staying Relevant—and Sane—on Eye Care Social Media
Jen Wademan, OD, is going on 15 years of practice. When she started out, MySpace was as far as the world of social media...
Maximize What Your Opticians Bring to the Practice
Opticians bring a specialized set of skills to an eye care practice, says Carissa Dunphy, ABOC, founder of opticiannow.com and a marketing specialist at...
Are Pets Welcome Here?
Do you bring your pet to work? WO asked about pets in the workplace in a poll in 2017, and at the time 53%...
