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Practicing Independently But Not Alone

When Mallory Whalen, OD, graduated from the Rosenberg School of Optometry at the University of Incarnate Word in 2016, she was a newlywed looking...

New Mom’s Days Made Easier, Even With a Newborn

When Paulina Hor, OD, (pronounced “Or”) had her first child—a baby girl—in September 2022, she expected her days to get even more hectic. Instead,...

Keep Your Own Cup Full– Avoiding Burnout

Before even completing her first year in practice, Nishan Pressley, OD, who also goes by Dr. Nish, felt the burnout. She always had a...

For its 100-Year Anniversary, SECO is Making History

For the first time in SECO’s 100-year history, an outgoing female president will hand the gavel to an incoming female president at the House...

A Deep Dive into Dry Eye Part 5: Navigating Dry Eye...

Treating dry eye is so much more complex than compresses and cleanser, in-office treatments and take-home follow-up care. When your patients go home, dry...

A Deep Dive into Dry Eye Part 4: The Staff’s Role...

When integrating a dry eye system in the office, there are ways for every staff member to be involved—from check in at the front...

A Deep Dive into Dry Eye Part 3: How Much Dry...

“I think it’s wonderful that we have so many treatment options out there to help us, help our patients and build our practice,” says...

A Deep Dive into Dry Eye Part 2: Build a Network…

In part 2, explore three types of networks to focus on building. OF PATIENTS Your existing patient base already has plenty of candidates to start with,...

Feeling Less Alone as Part of a Larger Group of Colleagues

Jennifer Landa-Geertz, OD, started as an independent OD practice owner inside a Walmart near Chicago, Illinois, nearly 20 years ago.

#WOStrong: A Whole New World

This wasn't the script for the year of eye care. But the ending hasn't been written. Watch this brief video from your colleagues.
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