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A Deep Dive into Dry Eye Part 5: Navigating Dry Eye...

Treating dry eye is so much more complex than compresses and cleanser, in-office treatments and take-home follow-up care. When your patients go home, dry...

A Deep Dive into Dry Eye Part 4: The Staff’s Role...

When integrating a dry eye system in the office, there are ways for every staff member to be involved—from check in at the front...

A Deep Dive into Dry Eye Part 3: How Much Dry...

“I think it’s wonderful that we have so many treatment options out there to help us, help our patients and build our practice,” says...

A Deep Dive into Dry Eye Part 2: Build a Network…

In part 2, explore three types of networks to focus on building. OF PATIENTS Your existing patient base already has plenty of candidates to start with,...

Feeling Less Alone as Part of a Larger Group of Colleagues

Jennifer Landa-Geertz, OD, started as an independent OD practice owner inside a Walmart near Chicago, Illinois, nearly 20 years ago.

#WOStrong: A Whole New World

This wasn't the script for the year of eye care. But the ending hasn't been written. Watch this brief video from your colleagues.

An Early Change of Heart Has Led to a Fulfilling Career

As a recent appointee to the board of the American Association of Corporate Optometrists, Melonie Clemmons, OD, looks forward to the future and how she and her fellow board members can impact it.

Playing the Long Game

Laura Lehman, OD, of Malvern, Pennsylvania, knows about long-term goals.
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