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Embracing Technology: Innovating Is a Differentiator

Staying current with innovative technology has become essential for patient care and practice growth. From supporting diagnoses to treatment options, technology offers unprecedented opportunities...

In New Practices, Patients Want to See New Technologies

There’s a conversation that Keri Dennis, OD, no longer has with most patients. She isn’t put on the spot to make a judgment whether...

Neurolens Announces N3: An Immersive, Virtual-reality-based Measurement and Education Experience

Powered by over ten billion data points on patient visual behavior and over ten years of proven patient outcomes, Neurolens is proud to introduce...

Driven By Passion and Innovation

Mahnia Madan, BSc, OD, FAAO, is always considering new technologies that could benefit her patients in her dry eye clinic.

Frame Sterilization Technology Tops List of Office Enhancements as a Result...

Technology for sterilizing frames topped the new purchase list, with 75 percent of respondents saying that they added a new way of cleaning frames between patients.

CooperVision and Essilor Partner to Accelerate Access to SightGlass Vision Technology...

Two of the world’s most prominent vision care leaders have announced a partnership to expand the fast-growing myopia management category and broaden access to emerging, evidence-based technologies and products.

New Practice Model Brings Medical Services Front and Center

When Leslie O’Dell, OD, opened the doors to Medical Optometry America – Shrewsbury, Pennsylvania, on Jan. 4, 2020, it was a dream more than five years in the making.
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