Tag: New
Beyond Balance: Strategic Solutions for Female ODs Navigating Career and Life...
Representation of women in optometry has grown. In fact, women make up nearly half of practicing optometrists and a majority of new graduates1. But...
Doubling Down on Innovation: Why Dr. Nikki Iravani Invested in Two...
When Nikki Iravani, OD, owner of eyeXam Optometry in Newport Beach and Santa Clara, California, learned about OptiLIFT device earlier in 2025, she immediately...
WO’s Guide to Holiday Gifting 2025
It's gifting season again! For the seventh year, Women In Optometry (WO) has curated its Gift Guide, featuring women in the eye care field...
Eat the Rainbow—and Teach Patients to Do the Same
Did you know that, while all vegetables are good for eye health, it's a myth that carrots are the best? Hear how that rumor...
From Corporate Hustle to Boutique Service
Anuradha Rana, OD, spent her first few working years in high-paced corporate and medical settings. “I would sometimes see six patients an hour,” she...
Ohio Practice Doubles as Cat Foster Space
At Nova Vision Care in Beavercreek, Ohio, patients might get more than expert eye care—they could meet a cat available for adoption. Office manager...
Volunteer School Screenings Power a Reliable Referral Network
Before Little Eyes Pediatric Care opened in Carmel, Indiana, Katherine Schuetz, OD, understood that children are a unique demographic. When it comes to practice...
Chicago Native Opens Hometown Practice
Natalie Wozny Glebiv, OD, is a lifelong Chicagoan. She attended high school downtown and is heavily involved with Chicago’s large Ukrainian community. She is...
The Invisible Container: What Patients Don’t See—and Why It Matters
By Jennifer Martin Maples, OD, FAAO, Dipl. ABO, Founder, Eye Teach, LLC
Recently, I was interviewing a close friend—someone I deeply respect—for a project about...
One Signature Look, Three Local Experiences
Eyes were a common topic at the Hung family dinner table. With a father who built a research-focused career in optometry and a brother...
