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OD Tackles Inspection Hurdles and COVID Delays to Open Private Practice

Celesta Ferreira, OD, was raised by hardworking, entrepreneurial parents, who taught her at a young age about management quirks and realities. Not surprisingly, her...

Designing the Practice of Her Dreams

In the late summer of 2019, Keylee Brown, OD, opened Key Optique, an online business that offers curated eye-inspired jewelry. What she didn’t know...

Lessons Learned: Second Time Through Opening a Practice Was Easier

Kristin O’Brien, OD, is no stranger to starting a practice; she did it once in Denver, Colorado, just after graduating. Afterward, Dr. O’Brien worked...

Uncommon, Unique Focal Points

Breaking away from traditional designs, these three ODs utilized their skills and practice layout to create eye-catching wow factors.   Outgrowing her 1,400 square feet practice,...

Ten Most-read Practice Design Stories in 2021

Hooray, we're approaching the holidays! Following last year, Women In Optometry is looking back on our most-read practice design stories of the year. Cold-start Practice...

Celebrating Ten Years — in a New Location

Ten years ago, Kimberly Lyons, OD, acquired an existing practice in Windsor, California, and changed the name to Lyons Optometry. The practice experienced a...

The Third Time’s the Charm

After purchasing two practices from an established doctor, Sundeep Kaur, OD, was ready to take on the challenges of a cold-start practice. After graduating...

The Brilliant Life of Dr. Olive

It was a “blessing in disguise” that landed Zuriany Olive, OD, in her own practice. After graduating from Nova Southeastern University College of Optometry...

When a Wall Says Welcome

Bristol Family Eyecare acquired its second location in Georgetown, Texas, in August 2019, and the space needed a bit of differentiation, says Amy Belflower, office manager.

Hitting Pause on Relocation Proves to be a Smart Decision

The week that the COVID-19 closures hit Michigan in March 2020, Kelly Carrier, OD, was preparing to take out a loan to relocate her office Dexter Family Eye Center.
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