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What’s the Difference Between Retailing and Marketing?

In this two-part WO Voices podcast, Liza Amlani, principal and founder of Retail Strategy Group, says that there is an opportunity for in both...

Audio Version: Christine Howard: A Smooth Handoff Between OD and Optical

The optical handoff is so important to the patient experience and practice sales. Christine Howard, a licensed dispensing optician and optical manager details how...

Software Takes the Mystery out of Vision Plan Pricing

With a five-star Google rating based on her service and attention, Brittney McWilliams, OD, values transparency in optical pricing as part of her plan...
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