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Vision Week NYC Announces Inaugural 2025 Event

Vision Week NYC announced its 2025 inaugural event, taking place March 13-15 at The Times Center in New York City, the home of innovation,...

Revo Sunglasses Partners with Launchpad Vision for Direct Distribution in the...

Revo is proud to announce a new direct sales structure for the optical channel through a unique partnership with Launchpad Vision, a commercialization services...

Twelve84 Eyewear and Optical X Inc. Secure Over $2M in Funding...

HealthX Ventures, a Wisconsin-based venture capital firm, has led a seed investment in Optical X Inc., parent company of Twelve84® and founded by CEO,...

How 30 Minutes in the Optical Can Forge a Stronger Connection

Erica Ellis, an optician at Lakefront Eyecare in New Orleans, Louisiana, has built her career on two core principles: dedication to the craft and...

Do Patients Trust Your Optical Staff?

As an eye care professional (ECP), you may have encountered patients who, despite receiving excellent clinical care, walk out of your office without making...

Most ODs Happy With Their Work; Some Still Struggle

Seven out of ten (70%) eye care professional say they are happy with their work life right now, according to a WO Poll. However,...

Custom AZ River Tables By Sue Creek

Sue Creek found inspiration throughout the course of her 36 years in the optical industry in creating custom tables with her husband. Creek is...

Better Understanding Builds Stronger Relationships

You’ve probably seen it on your schedule before: a line-up for a busy day and smack in the middle is a visit from a...
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