The Vision Council released a new research report exploring the consumer decision-making process related to selecting an eye care provider and purchasing vision care...
Transitions Optical has created a complimentary starter kit for eye care professionals to promote its latest innovation – Transitions® GEN S™. The starter kit,...
ClearVision and Adira, in collaboration with the Optical Women's Association (OWA), have announced that the second round of the ClearVision-Adira Grant Program is now...
The Vision Council Foundation announced a record-breaking number of opticianry school graduates this year who benefitted from scholarships supporting students from underserved communities pursuing a...
Using modern research infrastructure, updated data sources, advanced analytics and a refined methodology, the Market inSights 2023 report estimates that the optical market is...
The optical handoff is so important to the patient experience and practice sales. Christine Howard, a licensed dispensing optician and optical manager details how...