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Now Open: Optical Advancement Grant Application

Transitions, in partnership with its Optical Advancement Board, is now accepting applications for the Optical Advancement Grant educational grant program, designed to support and...

Optician’s Experience With Presbyopia Shifts Patient Approach

One day, Eliza Zimmerman, ABOC, faced something she has spent years talking to patients about—the phenomenon of waking up one day and not being...

Vision Monday Announces First ’30 Under 30′ Class

Vision Monday’s first-ever 30 Under 30 feature showcases a dynamic group of rising stars shaping the future of optical. This class of innovators includes...

Transitions Optical Announces Winners of the 2024 Transitions® Innovation Awards

Transitions Optical has named the winners for its annual Transitions® Innovation Awards program, which recognizes both individuals and organizations who have shown the highest...

The Vision Council Examines Consumer Motivations on Purchases

The Vision Council released a new research report exploring the consumer decision-making process related to selecting an eye care provider and purchasing vision care...

Starter Kit for Transitions® GEN S™ Now Available

Transitions Optical has created a complimentary starter kit for eye care professionals to promote its latest innovation – Transitions® GEN S™. The starter kit,...

Grant Program, $2,000 Awards Open for Submissions

ClearVision and Adira, in collaboration with the Optical Women's Association (OWA), have announced that the second round of the ClearVision-Adira Grant Program is now...

Record Number of Opening Your Eyes Scholarship Fund Recipients Graduate from...

The Vision Council Foundation announced a record-breaking number of opticianry school graduates this year who benefitted from scholarships supporting students from underserved communities pursuing a...

The Vision Council Estimates U.S. Optical Industry at $65.6 Billion in...

Using modern research infrastructure, updated data sources, advanced analytics and a refined methodology, the Market inSights 2023 report estimates that the optical market is...

Audio Version: Christine Howard: A Smooth Handoff Between OD and Optical

The optical handoff is so important to the patient experience and practice sales. Christine Howard, a licensed dispensing optician and optical manager details how...
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