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The Vision Council Examines Consumer Motivations on Purchases

The Vision Council released a new research report exploring the consumer decision-making process related to selecting an eye care provider and purchasing vision care...

Starter Kit for Transitions® GEN S™ Now Available

Transitions Optical has created a complimentary starter kit for eye care professionals to promote its latest innovation – Transitions® GEN S™. The starter kit,...

Grant Program, $2,000 Awards Open for Submissions

ClearVision and Adira, in collaboration with the Optical Women's Association (OWA), have announced that the second round of the ClearVision-Adira Grant Program is now...

Record Number of Opening Your Eyes Scholarship Fund Recipients Graduate from...

The Vision Council Foundation announced a record-breaking number of opticianry school graduates this year who benefitted from scholarships supporting students from underserved communities pursuing a...

The Vision Council Estimates U.S. Optical Industry at $65.6 Billion in...

Using modern research infrastructure, updated data sources, advanced analytics and a refined methodology, the Market inSights 2023 report estimates that the optical market is...

Audio Version: Christine Howard: A Smooth Handoff Between OD and Optical

The optical handoff is so important to the patient experience and practice sales. Christine Howard, a licensed dispensing optician and optical manager details how...
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