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Eyedeology Eye Care Brings Luxury and Personal Touch to Orlando

Amita Patel, OD, opened Eyedeology Eye Care and Optical Boutique in 2024, crafting an upscale, inviting space in Orlando’s Dr. Phillips neighborhood. Just minutes...

Building a Successful Independent Practice Next to a Walmart Vision Center

NEW ebook available now! Read how these six optometrists found success in building an independent practice next to a Walmart Vision Center. Brought to you by...

Guest Editorial: New Contact Lens Organization Case Study

Guest editorial by Elizabeth Hunt, Owner of OptoOrg LLC In talking with optometrists, it came to my attention that there was a great desire for...

Does Your Office Have a Footwear Dress Code?

Dress code for shoes? Spring has officially arrived, and most of us are saying so long to the winter boots. But what's appropriate footwear...

Grow Your Very Own Practice

Independent optometry comes in all shapes and sizes. But ODs' motivations are similar: Provide best-in-class eye care for patients Generate a comfortable personal income ...
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