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Online Reviews Most Common Patient Satisfaction Measurement Used

Despite the adage "what you measure, improves," using patient satisfaction measurement tools for staff training seems to be a fairly low priority. It's possible that...

Do You Measure Patient Satisfaction?

5-Star Google reviews are awesome. But are you counting on those as a reflection of patient satisfaction? Loading… Have a poll idea? Curious about something? Email us...

How AI Helps Optometrist Improve His Messaging

Technology innovations play a large role in the evolving landscape of optometry. Scott Sedlacek, OD, owner of The Eye Place in Olmsted Falls, Ohio,...

Do You Monitor Your Online Reviews?

According to Forbes, more than 60% of customers check Google reviews online before they visit a business. Loading…   To view more WO polls and results, click here. Have...

Corporate Location Gives Young OD More Time to Learn

India-born Sherene Vazhappilly, OD, moved to the western hemisphere with her family in second grade. They spent about eight years in various U.S. states...

Seven Easy Ways to Say Thank You to Your Patients This...

By Lauretta Justin, OD, Founder and CEO of Optometry Divas This holiday season, you’ll gather around the table and tell your friends and family that...

Ready or Not, Back to School: ODs Prep for Busy Season

As the back-to-school season quickly approaches for many U.S. children, ODs across the country have begun to prepare for the inevitable third-quarter rush. One-third...

Summer, Riojas and Optometry: A Heavenly Combination

By Nadia A Virani, OD Vice President of Operations- EVP Eyecare As the summer months roll in, we find ourselves sheltering from the heat and excitedly...
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