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Bridging the Gap: How to Speak Your Patients’ Language on Dry...

At Vision Expo West in Las Vegas, Bausch + Lomb hosted a discussion on "The Patient's Language of Dry Eye" to help eye care...

AOA Launches ‘The Eye’ to Educate Americans on Eye Protection

The American Optometric Association (AOA), the leading authority on and advocate for quality eye health care, launched The Eye – an educational prototype that...

Most ODs Happy With Their Work; Some Still Struggle

Seven out of ten (70%) eye care professional say they are happy with their work life right now, according to a WO Poll. However,...

Conquer Your Eyelash Conversation with Patients

By Selina McGee, OD, FAAO, Dipl. ABO This story was originally published in Review of Presbyopia and the Aging Eye The attention paid to eyelash appearance these...

Online Reviews Most Common Patient Satisfaction Measurement Used

Despite the adage "what you measure, improves," using patient satisfaction measurement tools for staff training seems to be a fairly low priority. It's possible that...

Do You Measure Patient Satisfaction?

5-Star Google reviews are awesome. But are you counting on those as a reflection of patient satisfaction? Loading… Have a poll idea? Curious about something? Email us...

How AI Helps Optometrist Improve His Messaging

Technology innovations play a large role in the evolving landscape of optometry. Scott Sedlacek, OD, owner of The Eye Place in Olmsted Falls, Ohio,...

Do You Monitor Your Online Reviews?

According to Forbes, more than 60% of customers check Google reviews online before they visit a business. Loading…   To view more WO polls and results, click here. Have...

Corporate Location Gives Young OD More Time to Learn

India-born Sherene Vazhappilly, OD, moved to the western hemisphere with her family in second grade. They spent about eight years in various U.S. states...

Seven Easy Ways to Say Thank You to Your Patients This...

By Lauretta Justin, OD, Founder and CEO of Optometry Divas This holiday season, you’ll gather around the table and tell your friends and family that...
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