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Vision Council Research Highlights Consumer Vision Care Priorities in Final Quarter...

The Vision Council released new research highlighting consumer habits about optical products and services for the last quarter of 2025. The report, Consumer inSights Q4 2025, reveals the...

New Research Highlights Canadian Vision Consumer Trends

The Vision Council announced the release of its latest research report, Consumer inSights Canada Q3 and Q4 2024. The report offers an in-depth look...

Revo Sunglasses Partners with Launchpad Vision for Direct Distribution in the...

Revo is proud to announce a new direct sales structure for the optical channel through a unique partnership with Launchpad Vision, a commercialization services...

Twelve84 Eyewear and Optical X Inc. Secure Over $2M in Funding...

HealthX Ventures, a Wisconsin-based venture capital firm, has led a seed investment in Optical X Inc., parent company of Twelve84® and founded by CEO,...

Modern Vue Eyecare: A Two-woman Team

Therapeutic optometrists Tiffany Chen, OD, and Deborah Wei, OD, joined forces to deliver personalized care in a sleek, modern space. Modern Vue Eyecare in...

Gear Up, Shades On for National Sunglasses Day, June 27

National Sunglasses Day is Thursday, June 27. This annual event established by The Vision Council aims to raise awareness about the significance of wearing sunglasses...

Frame Boards: Who Decides What Goes?

A five-question poll about frame board decisions. More responses from readers like you = more accurate biweekly reports from WO. Loading…   Check out Dr. Schneider's office and...
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