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Make Yourself at Home

There’s truly no place like home, and no one knows this better than Sara Dawson, OD, who started her practice, Just Eyes Optometry, in her own home.

Tripled Office Space Size in 12 Years

Starting cold usually means starting with a small physical space.
office sweethearts

Office Sweethearts

In honor of Valentine's Day this month, our February practice design collage spotlights couples who have tackled their business ventures together.

Family Business Builds on a Legacy of Caring

Eyesight is the family legacy for Jessica Fielding Zwanziger, OD.

Cold-start Practice is Worth the Wait

Blythe McPherson, OD, got married in October 2020, went on her honeymoon and returned to open her cold-start practice one week later, EYES on Westlake in Westlake, Texas.

Doctor Plunges Into the Icy Waters of Pandemic-era Cold Start Two...

Casey Smith, OD, decided to cold start a practice, everything moved quickly.

They’re the Most-Read Practice Design Stories of the Year || 2020...

We're continuing our best of 2020 countdown, and today we're looking back at our second half of best-read practice design stories.

Unexpected Ending Gives Rise to New Opportunity

When life gave Myria Reese, OD, lemons, she got to work making lemonade.

OD Brings Her Vision to Life

Family. Future. Balance. These were key principles for Allison Adema, OD, of Uptowne Eyecare in Olds, Alberta, Canada, as she pondered her future career....
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