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Navigating the Troubles of a Cold-Start Practice with Ease Due to...

Krystal Hoover, OD, grew up in a household where entrepreneurship was a way of life for her family as her parents have their own...

Stress Levels Higher Than Usual, Poll Respondents Share

As COVID-19 continues to be prevalent, Women In Optometry (WO) checked in on its readers’ emotional state. A majority of the respondents (63.3 percent) shared...

Pop-up Poll: Gift-Giving Season Approaches

It's the perennial question: what do you do for staff at the end of the year? And how has the pandemic changed that? With...

Celebrating Ten Years — in a New Location

Ten years ago, Kimberly Lyons, OD, acquired an existing practice in Windsor, California, and changed the name to Lyons Optometry. The practice experienced a...

Celebrations Muted This Year – Again

In a recent Women In Optometry Pop-up Poll, many respondents shared that COVID-19 will likely take a toll on upcoming holiday events. More than 20...

Majority of Respondents Said that COVID-19 Did Not Bring Lasting Interruptions...

In a recent Women In Optometry Pop-up Poll, the majority of the respondents said their workweek schedule has not undergone significant change during the...

Pop-Up Poll: Tricks or Treats This Party Season?

With Halloween right around the corner and COVID-19 still a reality, how are you adjusting policies? Loading…

The Third Time’s the Charm

After purchasing two practices from an established doctor, Sundeep Kaur, OD, was ready to take on the challenges of a cold-start practice. After graduating...

An OD Shares How a COVID-19-Divided Area Impacts Her Practice Identity

While vaccine efficacy and safety protocols around COVID-19 have sparked heated conversations, Enjoli Cooke, OD, makes no apologies about where she stands on the...

Labor (Day) in Style: Glorious Work Amenities

Happy Labor Day! Let’s kick off September with a shout-out to all practitioners and staff who work endlessly to serve their community. We’re featuring...
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