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Practice Finds New Home—Upstairs

Caitlin Morrison, OD, FAAO, FSLS, opened In Focus: Specialty Contact Lens & Vision Solutions in Scottsdale, Arizona, five years ago as a specialty lens-only...

Here’s to the Next Decade: How One Couple Created Their Own...

Kathy Vu, OD, recalls how difficult it was for herself and her husband Kelvin Ngo, DMD, to find a work-life balance as employees of...

Lakefront Eyecare: A Full-scope Practice on New Orleans’ Lakeshore

In June 2024, Melissa Dugan, OD, turned her dream of owning a private practice into reality with the opening of Lakefront Eyecare in New...

New Life for an Old Space: Converting Previous Businesses into Eye...

From banks to cigar bars to abandoned laundromats, these optometry practices have turned unexpected spaces into eye care hubs. Samantha Hornberger, OD, relocated Bright Family...

It’s Back-to-School Season: Practices Designed With Kids in Mind

It's back-to-school season! Check out these practices designed for pediatric patients. Stephanie Lyons, OD, owns Lyons Family Eye Care in Chicago, Illinois. She created a...

Dry Eye Month Inspirations

July is Dry Eye Awareness Month. Get inspired by these practices that make dry eye the main event. Crystal Brimer, OD, FAAO, created the Dry...

Doctor Transforms Abandoned Building Into Lake Town Eye Care Destination

When Lisa LaGassa, OD, saw an abandoned building--a dry-cleaning business with a leaky roof--she also saw the potential. Her private practice down the road,...

New, Larger Location Prompts Phase of New Growth

When Jessica Yannelli, OD, looked for a home for Precision Eye Care, her new cold start practice 10 years ago, location and affordability were at the...

Guest Editorial: New Contact Lens Organization Case Study

Guest editorial by Elizabeth Hunt, Owner of OptoOrg LLC In talking with optometrists, it came to my attention that there was a great desire for...

It Takes a Village: Raincross Optometry

When Ashley Suplee, OD, FAAO, graduated from Western University of Health Sciences College of Optometry in 2015, she set a 10-year goal for herself:...
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