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Practices Designed to Keep the Summer Spirit Alive Year-round

The color palette that says "summer" spans a wide spectrum. Hot corals, oranges and intense blues and greens reflects the outdoors and seasonal growth....

Light Fixture Inspirations to Make Your Practice Shine

Great lighting can make your practice shine. Mary Demirjian, OD, opened Wide Eye (WE) Lounge as a merging of a boutique optometry and optical space...

A Test of Patience: Tracy Eyecare Center

Long before Sarah Tracy, OD, graduated from Indiana University School of Optometry, she knew she wanted to be an optometrist. She recalls faking the...

Partnership Proves to be Perfect

Mary Ferris, OD, and Angela Loeb, OD, crossed paths at the Indiana University School of Optometry (graduating in 2007 and 2010, respectively) and were...

Investing in Your Staff: Priceless

Running an optometry practice comes with wearing many hats, including management and patient care, says Miki Lyn Zilnicki, OD, FCOVD, in a recent Eyes...

Glimpse Vision: Two Locations Serving the Windy City

Spanning from downtown Chicago, Illinois, to the residential west side, Glimpse Vision was opened by Carrie Roitstein, OD, and her partners in 2017. Both...

Brand New, Modern Practice is “Not Your Traditional Optometrist Office”

When Amrit Bilkhu, OD, FAAO, and Manraj Fervaha, OD, look around Northern Sight Optometry now, it’s hard to image that just 12 months ago the floors...

The Great Retirement May Be Coming in Optometry

Based on the results of a combined Women In Optometry/Review of Optometric Business Poll, the optometric profession could be in for a wave of...

ODs Share Retirement Strategies and Worries in Latest Poll

According to a recent WO Poll, more than 60% of respondents plan on retiring in 10 years or less. The majority of the respondents...

Are Cell Phones Productivity Boosts or Busts?

Are cell phones more of a tool or a distraction in the workplace? Women In Optometry asked this question in a recent Pop-up Poll....
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