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Morfoot Family Eye Care: Building a Community-Focused Practice

In March 2023, Charlene Morfoot, OD, opened Morfoot Family Eye Care in Huntley, Illinois. After earning her degree from the Illinois College of Optometry...

Frame + Sight Optometry: Designing a Coastal Oasis

Nestled in Long Beach, California, just steps from the Pacific Coast Highway and a short drive from the Pacific Ocean, Frame + Sight Optometry...

3 Years to Ownership: The Story of Kind Eyes

When Kinjal Bhatt, OD, opened the doors to Kind Eyes in Chicago, Illinois, on June 29, 2024, it was a long-awaited celebration. The journey...

Practice Finds New Home—Upstairs

Caitlin Morrison, OD, FAAO, FSLS, opened In Focus: Specialty Contact Lens & Vision Solutions in Scottsdale, Arizona, five years ago as a specialty lens-only...

Lakefront Eyecare: A Full-scope Practice on New Orleans’ Lakeshore

In June 2024, Melissa Dugan, OD, turned her dream of owning a private practice into reality with the opening of Lakefront Eyecare in New...

From Corporate to Community Cornerstone: Expanded Practice Enhances Patient Care

After seven years working in corporate-affiliated practices, Alisha Seger, OD, began to feel the entrepreneurial itch. She had not felt it strongly before; she...

Oasis Optometry: Ownership, Together

Childhood experiences at the optometrist’s office left lasting impressions on Patricia Le, OD, and her sister Stephanie Asis, OD. When it came time to...

New, Larger Location Prompts Phase of New Growth

When Jessica Yannelli, OD, looked for a home for Precision Eye Care, her new cold start practice 10 years ago, location and affordability were at the...

It Takes a Village: Raincross Optometry

When Ashley Suplee, OD, FAAO, graduated from Western University of Health Sciences College of Optometry in 2015, she set a 10-year goal for herself:...

Practices Designed to Keep the Summer Spirit Alive Year-round

The color palette that says "summer" spans a wide spectrum. Hot corals, oranges and intense blues and greens reflects the outdoors and seasonal growth....
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