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Novel Eye Care Turns the Page on Optometric Practice Design in...

After 11 years of working in MD/OD practices, Julianne Koch, OD, has finally realized a longtime dream: opening her own practice. Just three months...

Eyes of North Scottsdale: Local Charm and Personal Touches

When Lauren Foley, OD, opened Eyes of North Scottsdale in May 2023, she created a welcoming environment inspired by her Arizona surroundings and years...

Wrapped in Hygge: Spaces That Promote Calmness and Well-being

Editor's note: Hygge— pronounced hyoo·guh— is a Danish and Norwegian word that describes a cozy mood evoked by comfort and conviviality. This compilation was...

Ownership Opportunity At The Right Time

Tammy Richert, OD, practiced in Hawaii, Missouri, Illinois, Georgia and Belgium during her husband’s active US Air Force career. When he retired in 2011,...

Morfoot Family Eye Care: Building a Community-Focused Practice

In March 2023, Charlene Morfoot, OD, opened Morfoot Family Eye Care in Huntley, Illinois. After earning her degree from the Illinois College of Optometry...

Sleek and Simple: Eye Care Practices Featuring Black and White Designs

A sleek black-and-white design can bring sophistication and style to any eye care practice. These doctors have incorporated this timeless color palette into their...

New Life for an Old Space: Converting Previous Businesses into Eye...

From banks to cigar bars to abandoned laundromats, these optometry practices have turned unexpected spaces into eye care hubs. Samantha Hornberger, OD, relocated Bright Family...

It Takes a Village: Raincross Optometry

When Ashley Suplee, OD, FAAO, graduated from Western University of Health Sciences College of Optometry in 2015, she set a 10-year goal for herself:...

Light Fixture Inspirations to Make Your Practice Shine

Great lighting can make your practice shine. Mary Demirjian, OD, opened Wide Eye (WE) Lounge as a merging of a boutique optometry and optical space...

Pretty With a Touch of Pink: Punto Focal

Rochelle Mota, OD, and her husband, Billy Hrncir, were entrepreneurs before they ventured into the business of optometry. They previously opened two businesses—a coffee...
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