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Reset, Restart, Reopening: The Path to Recovery

Practices are reopening, but it’s not yet business as usual.

Letting Patients Know the Process

To help patients coming to EyeXam in Santa Clara, California, understand what they can expect, Nikki Iravani, OD, created a video that walks patients through the new process.

Ready to Adapt

Melissa McCulley, OD, was on a family vacation in the middle of March when a series of messages started streaming in from her staff.

Creating Videos to Explain Situation to Patients Required Practice to Clarify...

The Salisbury Eyecare and Eyewear YouTube channel is refreshed weekly with new content, and practice owner Melanie Denton Dombrowski, OD, MBA, FAAO, films about 10 videos in a session to release every Wednesday at 4 p.m. EST.

Open for Business But Not Quite Business as Usual

Things are not quite business as usual for Nathalie Cassis, OD, FAAO, of Envision Ghent Optometry in Norfolk, Virginia… yet.

OD Celebrates One-Year Practice Anniversary Under Stay-at-Home Orders

When Dr. Meghan Riegel begins her reopening this week, she'll be flying solo for a while.

Wave 9 Shows Trend of Reopening

Sixty-four percent of respondents to the Wave 9 Jobson Optical Research poll say that they have reopened.

Dr. Bridgitte Shen Lee: Reopening

Bridgitte Shen Lee, OD, FBCLA, FAAO, and her practice partner reopened Vision Optique in Houston, Texas, with safety protocols in place to help protect doctors, staff and patients.

You Received Your PPP Check. Now What?

To make effective use of its PPP loan, Vision Optique owners are leading the team through a 2.5-week preparation period in advance of anticipated reopening. Here's how.
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