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Grow Social Media, Retain Work-Life Balance

Getting parents in the door takes more than flyers — it takes content that makes them stop scrolling and start booking. Parents often call...

August is Children’s Eye Health and Safety Month

As many families are preparing for a new school year, Prevent Blindness has declared August as Children’s Eye Health and Safety Month. A variety of...

IO Tech Debuts VOLT, a New Virtual Opticianry Training Platform

The Institute of Opticianry & Technology (IO Tech) announced the launch of VOLT (Virtual Opticians Learning Track), a new virtual education platform designed to...

Celebrating National Sunglasses Day: The Science Behind the Style

Sunglasses may be a hallmark of personal style, but eye care professionals and health experts agree: their most important role is protection. In anticipation...

Reciprocal Tariffs Could Raise Costs

The Vision Council is closely monitoring the newly imposed reciprocal tariffs and their potential impact on the vision and optical industry. These tariffs increase...

The Spending Groove: Financial Advice for Couples

They say money can’t buy love, but it sure can cause a few arguments in the kitchen. That's why Lauretta Justin, OD, founder of...

Retirement Anticipation and Some Angst

A recent WO and Review of Optometric Business poll asked readers how they were feeling about retirement planning. Optometrists report varying levels of anxiety,...

Bridging Optical Measurements with User Perception through Advanced Algorithms

Novar Technologies unveiled an innovative methodology that redefines optical lens performance evaluation, focusing on perceived power and astigmatism. This breakthrough, grounded in Generalized Ray...

Prevent Blindness Declares November as Diabetes-Related Eye Disease Awareness Month

Prevent Blindness has designated November as Diabetes-related Eye Disease Awareness Month. The initiative is aimed to let eye care professionals know how they can...

World Council of Optometry and Alcon Launch “WCO Alcon Dry...

The World Council of Optometry (WCO) and Alcon Dry Eye Wheel, a practical tool that helps with the diagnosis and treatment of dry eye disease,...
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