Tag: social media
From Manager to Optometrist: A Midlife Career Change
The year she turned 40, Dana Kindberg, OD, thought her life was fully mapped out. She had earned a psychology degree, built a successful...
How One OD Built a Myopia Management Practice That Actually Scales
Since its opening more than a decade ago, Premier Vision of Dallas has grown from a one-doctor, one-employee practice into a thriving business with...
Sisters Grow Practice Into Medical Hub for Dry Eye Treatment
Sairah Malik, OD, and Sana Malik, OD, grew up around optometry. Their mother worked as a biller in an optometrist’s office in Vancouver, British...
Removing the Intimidation Factor From Myopia Management
Myopia management is essential. Clinical research continues to evolve, treatment options have expanded and professionals are increasingly aware that progressive myopia carries long-term risks....
Technology Supports the Sustainability of Practices and the Profession
This article is an excerpt from the Closing the Gaps report.
Masoud Nafey, OD, MBA, FAAO, argues that access to eye care is more than...
Grow Social Media, Retain Work-Life Balance
Getting parents in the door takes more than flyers — it takes content that makes them stop scrolling and start booking. Parents often call...
2025 Digital Solutions Report for ECPs Now Available
Is your practice digital enough? What technological tools and software help practices thrive, be competitive and provide their patients with the best care?
The Jobson Digital Solutions...
ECP Engage Announces Promotion Towards Digital Advertising Campaigns
ECP Engage announced a $500 digital advertising credit for optometry practices looking to grow in 2026. Digital advertising services include targeted ads on Google...
Celebrating National Sunglasses Day: The Science Behind the Style
Sunglasses may be a hallmark of personal style, but eye care professionals and health experts agree: their most important role is protection. In anticipation...
A Modern Practice Built on Sisterhood
Rachel Hart, OD, and her sister, Allison Hart, have always been close—so close, in fact, that when it came time to open a cold...
