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Appliqués Add Whimsy to Eyewear

The day after Kristie Nguyen, OD, of Orlando, Florida, got a package in the mail from PaprDoll Eyewear, a new company that creates and...

GMAC Launches New Myopia Management Social Media Campaign

ST. LOUIS – The Global Myopia Awareness Coalition (GMAC) has launched a new myopia management public awareness campaign including social and paid media, which will continue...

A Unique Approach That Inspires Patient Loyalty

What sets Precision Eye Care of New Jersey and Livia Derdova, OD, MPH, apart? For starters, it’s the all-female staff that she says provides...

Improving Patient Acquisition Begins Online

It is important to adapt quickly to the rapidly changing digital landscape to maintain a competitive edge and provide an optimal patient experience. Jennifer...

Crafting the Perfect Social Media Post

For nearly 43 years, family-run Laguna Eyes Optometry has provided exceptional eye care to Laguna Beach, California. It has existed long before digital marketing...

Messages Lead to Mentorship

Inna Lazar, OD, of Old Greenwich, Connecticut, doesn’t shy away from reaching out when she sees a good opportunity to expand her expertise.

The Influencers Are The Future

Emilie Seitz, OD, is seeing the future… of optometry, that is.

Invest in Your Social Media Marketing Plan

Dora Adamopoulos, OD, knew that there was great value in social media marketing for her business.

Success, Duplicated

It’s been 12 years since Dora Adamopoulos, OD, opened her first location of eye2eye Optometry Corner in Alexandria, Virginia.

Supplement In-office Education Where Patients Want It: Online and Through Social...

Alisa Khan, OD, graduated from University of Waterloo School of Optometry and went straight into teaching.
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