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A Unique Approach That Inspires Patient Loyalty

What sets Precision Eye Care of New Jersey and Livia Derdova, OD, MPH, apart? For starters, it’s the all-female staff that she says provides...

Improving Patient Acquisition Begins Online

It is important to adapt quickly to the rapidly changing digital landscape to maintain a competitive edge and provide an optimal patient experience. Jennifer...

Getting Help from the Experts

Marie Thompson is co-owner of a practice with her husband, Sam Thompson, OD, in Albemarle, North Carolina. A few years ago, she took on...

Crafting the Perfect Social Media Post

For nearly 43 years, family-run Laguna Eyes Optometry has provided exceptional eye care to Laguna Beach, California. It has existed long before digital marketing...

Know What to Hold Onto and What to Outsource to Pros

Connecting with patients begins before they ever enter the practice.

Supplement In-office Education Where Patients Want It: Online and Through Social...

Alisa Khan, OD, graduated from University of Waterloo School of Optometry and went straight into teaching.
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