Tag: strategy
Turn Conference Ideas Into Action with Techifeye
Brianna Rhue, OD, and Jennifer Tabiza, OD, co-founders of Techifeye and Dr. Contact Lens, are rolling out a tool and a process aimed at...
Start Your Year Centered: Smart Goal-Setting
Make 2026 the year of smart goal-setting. Jennifer Martin Maples, OD, FAAO, Dipl. ABO, offers these suggestions to help keep goals more attainable and aligned...
Have You Ever Experienced Optical Theft?
From cyber criminals to shoppers with bags to employees themselves, opticals—with their high-value merchandise on display—are often a target of thieves. Have you experienced...
A Modern Practice Built on Sisterhood
Rachel Hart, OD, and her sister, Allison Hart, have always been close—so close, in fact, that when it came time to open a cold...
Dr. Brianna Rhue: Don’t Forget You’re the Shark
Brianna Rhue, OD, FAAO, FSLS, seamlessly balances two roles in the optometric industry—practicing doctor and co-founder of Dr. Contact Lens, a company that provides...
What Are Your Staff Motivation Strategies?
In honor of September being Paraoptometric Appreciation Month, let's take a look at the ways eye care practices and businesses acknowledge and motivate staff...
Guest Editorial: New Contact Lens Organization Case Study
Guest editorial by Elizabeth Hunt, Owner of OptoOrg LLC
In talking with optometrists, it came to my attention that there was a great desire for...
Optical Loss Prevention Strategies
Have you been a victim of optical loss or theft? Is it possible to prevent? Email us at mbijlefeld@jobson.com.
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