Tag: strategy
Have You Ever Experienced Optical Theft?
From cyber criminals to shoppers with bags to employees themselves, opticals—with their high-value merchandise on display—are often a target of thieves. Have you experienced...
A Modern Practice Built on Sisterhood
Rachel Hart, OD, and her sister, Allison Hart, have always been close—so close, in fact, that when it came time to open a cold...
Dr. Brianna Rhue: Don’t Forget You’re the Shark
Brianna Rhue, OD, FAAO, FSLS, seamlessly balances two roles in the optometric industry—practicing doctor and co-founder of Dr. Contact Lens, a company that provides...
What Are Your Staff Motivation Strategies?
In honor of September being Paraoptometric Appreciation Month, let's take a look at the ways eye care practices and businesses acknowledge and motivate staff...
Guest Editorial: New Contact Lens Organization Case Study
Guest editorial by Elizabeth Hunt, Owner of OptoOrg LLC
In talking with optometrists, it came to my attention that there was a great desire for...
Optical Loss Prevention Strategies
Have you been a victim of optical loss or theft? Is it possible to prevent? Email us at mbijlefeld@jobson.com.
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