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Konan Medical USA Launches the objectiveFIELD Perimeter

Konan Medical USA, Inc. announced it has begun commercializing its new objective visual field analyzer, marketed under the brand names objectiveFIELD and OFA (Objective Field...

Jobson Launches ‘A.I. in Eye Care’ eJournal for Eye Care Professionals

Jobson has introduced the “A.I. in Eye Care” eJournal for optometrists, ophthalmologists, opticians and other eye care professionals to stay up to date on...

Morfoot Family Eye Care: Building a Community-Focused Practice

In March 2023, Charlene Morfoot, OD, opened Morfoot Family Eye Care in Huntley, Illinois. After earning her degree from the Illinois College of Optometry...

Barti Partners with Google Cloud Platform to Launch AI Office Copilot

Barti Software has released its latest Artificial Intelligence (AI) feature: the AI Office Copilot, developed in collaboration with Google Cloud Platform (GCP) engineers. This...

Bausch + Lomb Launches Opal™ Digital Marketplace in the U.S.

Bausch + Lomb announced the U.S. launch of Opal, a digital e-commerce marketplace. Designed to help maximize efficiencies for eye care practices while enhancing...

Doctor Uses Maternity Leave to Plan Her Dry Eye Protocol 

Babies don’t plan their arrival around their mother’s schedule. Kiranjeet Sran, OD, of Lumos Eyecare in Bridgewater, New Jersey, learned that when her little...

AOA Launches ‘The Eye’ to Educate Americans on Eye Protection

The American Optometric Association (AOA), the leading authority on and advocate for quality eye health care, launched The Eye – an educational prototype that...

A Test of Patience: Tracy Eyecare Center

Long before Sarah Tracy, OD, graduated from Indiana University School of Optometry, she knew she wanted to be an optometrist. She recalls faking the...

How AI Helps Optometrist Improve His Messaging

Technology innovations play a large role in the evolving landscape of optometry. Scott Sedlacek, OD, owner of The Eye Place in Olmsted Falls, Ohio,...

Eyes Wide Open: Navigating Optometry and Management Across Borders

By Ukti Vora, MBA, MOptom, FASCO (CO), FAAO, ABO-NCLE Certified, Host of the Nerdy Optometrist Podcast In the dynamic realm of optometry, change is an inevitable...
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