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Vision Council Data: Rising Prices Prop Up Optical Market as Volume...

The Vision Council released two reports from its inSights Research Program covering the first half of 2026, Market inSights Q1-Q2 2026 and Provider inSights Q1-Q2 2026. Together, the findings...

Three Organizations Unite for National Sunglasses Day 2026

The Vision Council Foundation, AccuWeather® and The Skin Cancer Foundation are collaborating in advance of National Sunglasses Day, celebrated each year on June 27. For the first time, these...

Standing Near the Cliff: Gaps In Eye Care to Widen

This article is an excerpt from the Closing the Gaps report. On paper, at least, the optometric workforce is fundamentally capable of meeting rising demands...

U.S. Optical Industry Reaches $69.5 Billion Despite Declines in Product Volume...

The U.S. optical industry grew in value in 2025 even as Americans purchased fewer optical products and underwent fewer eye exams, according to Market...

The Vision Council Announces Updated Data Communication Standard for the Optical...

The Vision Council announced the completion and approval of Version 3.14 of the Data Communication Standard. Developed by the Data Communications Standard Committee, this updated standard...

Celebrating National Sunglasses Day: The Science Behind the Style

Sunglasses may be a hallmark of personal style, but eye care professionals and health experts agree: their most important role is protection. In anticipation...

New Research Highlights Canadian Vision Consumer Trends

The Vision Council announced the release of its latest research report, Consumer inSights Canada Q3 and Q4 2024. The report offers an in-depth look...

Record Number of Opening Your Eyes Scholarship Fund Recipients Graduate from...

The Vision Council Foundation announced a record-breaking number of opticianry school graduates this year who benefitted from scholarships supporting students from underserved communities pursuing a...

The Vision Council Estimates U.S. Optical Industry at $65.6 Billion in...

Using modern research infrastructure, updated data sources, advanced analytics and a refined methodology, the Market inSights 2023 report estimates that the optical market is...
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