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Building a Practice That Feels Like Home

After practicing in both private and corporate settings, Anna Krause, OD, returned home to Michigan’s Upper Peninsula (U.P.) ready to build something of her...

New Location, New Vibe

When the team behind a long-established Northeast Florida optometry practice decided to open a second location, the goal was bigger than simply adding another...

Reception Areas Patients Don’t Mind Waiting In

A reception area is often a patient’s first glimpse of a practice’s personality. Comfortable seating, beverage bars and warm finishes can make waiting a little...

Six ODs Honored as 2026 Theia Winners

Six ODs have been named as 2026 Theia Award winners. The winners will be celebrated with a champagne toast at the close of the 2026...

It’s the Little Things: Design Details Patients Remember

Great practice design isn't always about sweeping architectural features or dramatic renovations. Sometimes, it's the thoughtful details—a custom mural, a cozy coffee bar or a...

Hear From the 2026 Women’s Leadership Conference Keynote Speaker

At this year's Women's Leadership Conference, keynote speaker Barb Betts will present The Relationship Advantage: Master the Art of Influence and Connection for Real Results...

From Student to OD, National Vision Network Makes Transition Easy

Denisa Figueroa, OD, started attending career fairs during her second and third years at Midwestern University Chicago College of Optometry. She wasn't necessarily looking...

OD Builds Blue Oasis Cold Start Practice

By the time Anwi Etame, OD, arrived in Texas in 2018, she was ready to put down some roots after her education and career...

Practices Master Sleek, Minimalist Designs

Great design has the power to turn a routine visit into a calming, elevated experience. In this curated look back, we revisit four eyecare practices...

Practice Ownership: Choosing the Time and Place

Practice ownership doesn't have to be your first career move. Meet four ODs who spent time as associates before opening their own practices and creating...
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