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Many Predict Jump of More Than 10 Percent of Women ODs...

The respondents of a recent Women In Optometry Pop-up Poll were varied on their responses of the percentage of women in the profession in the year 2030.

Three Ways to Ensure Patient Loyalty in Corporate Optometry

By Maria Sampalis, OD—Corporate optometry offices are successful in many ways on of them being by retaining customers.

Written Termination Policies are Common in Most Offices

Most ODs say that they have guidelines in place for employee firing, according to the results of a recent Women In Optometry Pop-up Poll.

Listen Up: Specialty Services

Are specialty services the focus of your practice or just a segment of it?

Rising Rates of Myopia

The Brien Holden Vision Institute (BHVI) initiated its Myopia Program in 2003 with key women in optometry leading many of the efforts for the past 15 years in research, education and strategic leadership.

Utilize Transformative Technology for First-Time Contact Lens Fitting Success

By Kristina Jordan, OD—Eighty percent of my patients who wear contact lenses are in daily disposables lenses, and that is due to the enthusiasm of myself and my staff.

Half of Respondents Have Experienced an Income Gap

At least half of the respondents to a recent Women In Optometry Pop-up Poll stated that they had experienced an income gap at some point throughout their career.

Puppy Therapy: Student Considers Practice Models Where Therapy Dogs Support Vision...

Sarah Hileman spent five years working in the insurance industry before she decided to go to optometry school.

Staff & Profitability with Silicone Hydrogel 1-Day Contact Lenses

By Brooke Messer, OD, FAAO, FSLS—A strong staff is a key component of a well-run and profitable optometric practice of any size.

Textures

ODs incorporate just the right touch in their office designs.

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