Is Halloween Back or Has COVID Scared it Away?

When we asked this question in 2019, 21% of respondents said they were all in for Halloween decor and costumes. Another 59% said they...

More Eye and Optical Apparel and Accessories, Please

More than half of the respondents to a recent Women In Optometry Pop-up Poll (58 percent) love looking for another piece of eye-inspired apparel or decor.

Top 10 Pop-up Polls from 2019

Women In Optometry thanks its silver sponsor, CareCredit, for this exclusive report, which takes a closer look at the results from our top Pop-up Polls from 2019.

Personal Diagnosis Changes Practice Perspective

Neda Gioia, OD, sketched out a logo for her future practice about two years ago, shortly after she returned to her home state of New Jersey.

OD Takes Her Vision on the Road

Christina Herald, OD, wants older people to live their very best lives.

Looking for Gifts?

The holiday season is here, and we're excited to share a few creative stories that may inspire you to shop small as you begin gift giving this year.

Designing on a Budget

These ODs shared the stories behind their inviting office spaces, which were designed while carefully considering the budget.

Take Good Care of Yourself

You’ve taken the kids for their checkups and scheduled your parents’ doctor visits. You even went along to make sure they understand what was happening.

A Sense-ational Practice

When Leena Adhikari, OD, opened her practice about six years ago, one distinctive and eye-catching feature of the practice was the large crystal chandelier that hung in the small space.

Power in Partnerships

These doctors' stories demonstrate how a partnership can work in many ways, evolve over the years and be a great match for many ODs at different points in their careers.

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