Leverage Year-end Awareness

By Nikki Iravani, OD—What were your end-of-the-year marketing initiatives and promotions, beyond the typical marketing and regular social media posts you have?

Five Discussion Points When Diagnosing and Recommending Cataract Surgery

By Nadia Virani, OD—The number of baby boomers rise and the average age of cataract surgery decreases, the demand of cataract surgeons is inevitably soaring.

WO Marketing Diamonds

Nikki Iravani, OD, is always on the lookout for a great marketing tip.

Lessons From a Trial by Fire

When a fire destroyed their carefully designed practice in September 2017, Julie Brown, OD, and Shannon Zollinger, OD, learned fast about how to recover.

Give Your Patient Base What It Needs

Lauretta Justin, OD, of Orlando, Florida, and her husband had to make difficult changes when two of her sons were diagnosed on the autism spectrum. It also changed her approach to special needs care in the office.

Every Effort Counts

When Viktoria Davis, OD, was hired to open a satellite office in 1999, she says that she knew from the start that volunteering in the rural community of Madelia, Minnesota, would be an important component of her business.

Identifying Patients in Your Office Who Need Vision Rehabilitation and Therapy

By Tamara Petrosyan, OD—If you see children and young adults in your practice, a significant percentage of them will have issues with accommodative, binocular and oculomotor function optometry has been moving more and more towards a medical model, increasing our scope of practice, though perhaps at the risk of overlooking other clinical conditions.

Women In Optometry Launches WO Voices, a Podcast Series

Women In Optometry magazine is continuing its expansion as a multichannel communication platform with the launch of WO Voices, a podcast series.

7 Tips to Build a Positive Online Reputation

By Lauretta Justin, OD—Your online reputation depends primarily on the reviews you receive and your presence on various platforms.

Running For Office While Running her Practice

Running a solo practice is a busy job, but Lisa Shin, OD, wants to add another.

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