VTI Launches the MyPath Myopia Education Initiative

Visioneering Technologies, Inc., producer of NaturalVue® Multifocal 1 Day contact lenses has launched the MyPath Myopia Education Initiative at the recently held GSLS event in Las Vegas, Nevada. MyPath Myopia is a new initiative from VTI designed to support the success of eye care practitioners in the management of myopia. It’s one place for a host of resources and tools to move the myopia practice forward.

VTI has curated content in a variety of categories, including questionnaires, articles, webinars, scripts, helpful websites, efficacy data and sales materials to help eye care professionals (ECPs) manage the disease of myopia. VTI has created a series of short, customized courses with practical information to help both ECP and staff understand the essentials of myopia management in practice.

The MyPath Myopia Resource Hub is one place for the educational resources and tools that ECPs need to move their myopia practices forward. Taking part in the MyPath Myopia initiative helps ECP’s more effectively

• Prepare the practice to become a center of excellence in the management of myopia,
• Execute the consultation, from patient selection to intervention, and
• Manage the myopia practice, from exam room equipment to fee structure.

This initiative comes on the heels of the newly launched NaturalVue® (etafilcon A) Enhanced Multifocal 1 Day™ contact lenses with new comfort enhancements.  With the TripleTear® lubrication system and new Ultra-Tapered Edge, wearers of all ages start comfortable and stay comfortable¹.  “VTI is dedicated to battling the global scourge of myopia, and proud to introduce the MyPath Myopia initiative to serve as a resource for eye care professionals”, said Tony Sommer, senior vice-president, sales and marketing for VTI. “The MyPath Myopia initiative, with its educational and in-office resources, can help ECPs succeed with the management of myopia in their practices “

Eye care practitioners may access the MyPath Myopia hub at https://vtivision.com/practitioner/mypath/.  For more information, contact info@vtivision.com.

Reference: 1. VTI data on file, 2021. N=53.