Brianna Rhue, OD, FAAO, FSLS, seamlessly balances two roles in the optometric industry—practicing doctor and co-founder of Dr. Contact Lens, a company that provides a direct-to-patient ordering solution for optometrists. This dual perspective gives her unique insight into the often-misaligned conversations between doctors and sales reps. In a 23-minute podcast, she urges both groups to recognize their value to each other and how that can impact patient care and practice profitability.
Dr. Rhue reminds optometrists that they are the “sharks” in the equation—holding the most valuable asset: the patient relationship. She encourages both vendors and doctors to stop talking past each other and start listening. Her new workbook, The Eye Pitch Book, along with a practical “three-frog strategy” for progress, helps guide these interactions for mutual success. Available through Dr. Contact Lens, these tools provide a framework for turning sales pitches into meaningful opportunities that can drive practice growth.
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