Opticians bring a specialized set of skills to an eye care practice, says Carissa Dunphy, ABOC, founder of opticiannow.com and a marketing specialist at PECAA. Through their own experience handling hundreds of frames and lenses, their conversations with vendor representatives and their training, they may be an untapped marketing resource for practices. As Dunphy says in this WO Voices podcast, they can play an important role as the final touchpoint in a patient’s visit.
