Home Opticians What's the Difference Between Retailing and Marketing?

What’s the Difference Between Retailing and Marketing?

And why does your practice need to do both well?

Liza Amlani of retail strategy group in black jacket and white shirt = talks about retailing and marketing
Retailing and marketing expert Liza Amlani

In this two-part WO Voices podcast, Liza Amlani, principal and founder of Retail Strategy Group, says that there is an opportunity for in both the online and brick-and-mortar space to build your practice brand as a one-stop-shop for fashion and optical needs. “I think that this is where you can get really creative.”

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