Home News ​Womeninoptometry.com Puts WO Resources Front and Center

​Womeninoptometry.com Puts WO Resources Front and Center

New WO Resources page collects stories about particular topics - this one shows 7 stories headlines and photos about beauty products.
The Beauty page on the WO Resources channel

Womeninoptometry.com readers asked for an easier way to find the wealth of resources on the site. So womeninoptometry.com has added a new channel: WO Resources to share other doctors’ success with products, services and ideas.


Here, original WO articles are posted based on the following categories:
Beauty includes aesthetics, eye-friendly cosmetics and doctors and eye care professionals behind the products
Building a Specialty wraps in articles from women ODs who have added dry eye spas, contact lens specialties or a focus on myopia management, nutritional counseling or more.
Health and Wellness covers topics on which optometrists may counsel patients and how they keep themselves grounded and well.
Promoting Yourself shares the stories of how ODs have expanded or changed their careers, in industry, research, consulting or other ways.
Your Money includes financial tips and explanations, as well as stories about gaining access to loans or paying off debts and more uncommon structures such as cash-pay practices.


The WO Resources channel includes a few potpourri channels, namely 1-Minute Tips, which consists of short, how-to stories on a variety of topics; Trending, which looks at the demographic changes in the profession and other ongoing news stories; and the WO Voices podcast channel.

In addition, womeninoptometry.com renamed one channel to Design Inspirations. “Readers often tell us that our practice design stories help them plan for remodels or construction,” says Editor-in-chief Marjolijn Bijlefeld. “We love that doctors peruse these stories and photos for ideas for color, lighting, displays, furniture and flow. How a practice looks and feels is important to patients, of course, but it can help the mood of doctors and staff.”

All of these channels are being updated continuously, so check back often.

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