Be on the Lookout for the Next New Thing

Reyna Hernandez, OD, of Garland, Texas, says that her patients are as excited as she is about what’s new in eye care. “People just love new things. Think about a brand new car. The look, the smell, everything about it is wonderful.” Why not bring that same kind of enthusiasm to the practice?

As New Practice Owner, Doctor Wants to Remove Obstacles to Purchases

Leena Adhikari, OD, purchased Crystal Vision Optometry in Rancho Cucamonga, Calif., about 18 months ago. The 1,000-square-foot, seven-year-old practice needed a little sprucing up…

Day Spa Complements Business Model

The idea of opening a day spa inside Hefner Eye Care and Optical Center in Oklahoma City came to Kimberly Hefner, OD, from her aesthetician.

Put Patient Service First; The Rest Will Follow

In this Vision Source® sponsored profile, Janet Block, OD, FAAO, talks about how working in a variety of practice settings and office environments helped shape the vision for Vision Source® Atoscocita.

Don’t Be Afraid to Make Changes

In this Vision Source® sponsored profile, Patricia Poma, OD, says a few simple strategies increased practice revenues at Birmingham Vision Care in Bloomfield Township, Mich.

Don’t Sweat the Debt

Can a young OD come out of school with a mountain of education debt and still afford to launch a solo practice? Mindy Nguyen, OD, FAAO, says the answer is yes, because she's done it.

As Owner, OD Relies on Experience as Corporate Regional Director

When Deeba Chaudri, OD, joined Luxottica in a Cole location soon after her 1997 graduation from Nova...

Experience in Different Settings Made Choice Clearer

Your colleagues share their thoughts on practice settings, career opportunities and starting a practice from scratch.